INSIGHTS FOR AUTHORS
A clearer way to think about book marketing.
Practical observations for authors making decisions about visibility, presentation and their next book.
01
Recognition before reach.
The book
Clear signals
The reader
Publication makes a book available. The next question is whether the right reader can recognise it.
02
Give the promise a clear shape.
Cover & title
Description
Book details
Review the page as a reader would: what is this book, who is it for and why should I keep reading?
03
One book can lead to the next.
Entry point
Next title
Reading path
With more than one title, the reader’s next step becomes part of the marketing plan.
