We help authors build visibility, reach the right readers, strengthen their publishing presence, and turn individual books into long-term publishing assets.
Publishing creates the product. Marketing creates the opportunity for people to discover it, understand it, trust it and ultimately choose to read it.
Grant Publishing Co. brings the strategy, discoverability, promotion and audience-building pieces together so authors can approach their books as long-term publishing assets.
Our services are organized around the stages of building visibility, reaching readers and creating long-term publishing growth.
Market research, reader research, positioning, competitive analysis and marketing strategy.
↗Amazon optimization, metadata, keywords, categories, descriptions, A+ Content and retailer positioning.
↗Pre-launch planning, launch campaigns, promotional assets, ARC coordination and launch strategy.
↗Advertising, promotional campaigns, social media, email marketing, outreach and visibility initiatives.
↗Author websites, newsletters, content strategy, social presence and long-term audience development.
↗Series marketing, backlist promotion, multi-book campaigns and connected catalog strategies.
↗We don't believe every author needs the same marketing package. We first understand the book, the market, the audience and the objective before recommending what should happen next.
Understand the book, author, audience, catalog, market and business objectives.
Identify opportunities across positioning, discoverability, promotion and reader acquisition.
Build a focused plan around the opportunities that matter most to the author's situation.
Put the agreed strategy into action through the appropriate marketing and publishing services.
Review performance, identify lessons and improve the strategy as the book and audience develop.
Whether you're preparing a first release, growing a series or looking for new life in an established catalog, the strategy starts with where you are now.
This section is designed to grow with Grant Publishing Co. As projects are completed, we'll replace these placeholders with verified case studies and client work.
A future case study area for documenting the challenge, strategy, implementation and verified outcome of a client engagement.
Before-and-after listing improvements, metadata work and positioning.
Campaign planning and promotional execution for a new or relaunch campaign.
A book can be more than a single product launch. With the right strategy, it can become part of an author's broader platform, catalog and audience.
Recommendations begin with the actual book, market and opportunity.
Strategy, discoverability, promotion and audience development can work together.
We consider what today's marketing work can create for tomorrow's books and audience.
Understanding the difference between having a published book and having a discoverable book.
The elements authors should consider when evaluating how their book is presented to potential readers.
Why authors with multiple books can approach marketing differently from first-time authors.
Tell us about your book, where it is today and what you want to achieve. We'll use that information to understand where marketing and publishing support may create the greatest opportunity.
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