Amazon Ads Setup & Management
A clear campaign structure, relevant targeting and a practical handover, with optional ongoing management.
A considered advertising starting point.
THE PURPOSE
What this service is for
Prepare Amazon Ads campaigns around your book, audience and advertising budget. Setup gives you a defined starting point. Optional ongoing management provides campaign review and adjustments on a recurring basis.
What we can work on
- Campaign structure and relevant keyword, product and category targeting research
- Initial bid and budget settings agreed with you
- Campaign setup and a clear handover of the structure and settings
- Optional ongoing management, reporting and adjustments within the agreed scope
- Search term review, targeting tests and campaign optimisation during agreed management
- Performance review against the campaign goals and available data
Advertising works alongside your listing and wider promotion. Explore Amazon Book Visibility, Book Marketing Strategy and Book Launch & Promotion.
What to share
Share your Amazon book link, target marketplace, publication formats, budget and advertising goals. We confirm account access and campaign eligibility before setup. Setup fees and recurring management fees are agreed in the proposal. Amazon ad spend is separate and paid through your advertising account.
YOUR PROJECT
Start with
the context.
Tell us about the book, your goal and the support you need. We will confirm the deliverables, fee and timeline before work begins.
Advertising results are not guaranteed. Ad spend is separate from service fees. No service guarantees sales, rankings or platform approval.
HOW WE WORK
Research, setup and a clear review plan.
01
Share the context
We review the listing, marketplace, advertising goals, account eligibility and budget.
02
Agree the scope
We agree campaign structure, targeting, bid settings and setup fees. Optional management is billed on a recurring basis.
03
Deliver and review
We set up the campaigns and hand them over, or review search terms, targeting and performance during agreed ongoing management.
PLAN THE NEXT STEP
Where this service fits
Connect the right support
Before committing an advertising budget, review the listing through Amazon Book Visibility and set priorities with Book Marketing Strategy. More traffic cannot resolve every issue with book presentation.
Where this service fits the GRANT Framework:
N: Navigate visibility channels.
Advertising is one visibility channel to assess. Ongoing review is optional, recurring work, with measures, authorised data access and a review schedule agreed separately.
Related insight: Why publishing a book does not guarantee discovery.
The free assessment reviews public Amazon-visible information to identify possible weaknesses and useful next steps. It does not include private sales data or a complete five-stage engagement.
Request a free book assessmentBefore you begin
Do you manage Amazon Ads after setup?
Yes, optional ongoing management is available on a recurring basis. Setup, management responsibilities, review arrangements and fees are agreed in the proposal.
Does advertising spend come out of the service fee?
No. Amazon advertising spend is separate from our professional service fee unless a written agreement explicitly says otherwise. The advertising budget is agreed before campaigns are launched.